From the challenge of complying with new deforestation regulations to the rise of overlooked regions like Huancavelica and Huánuco, this edition brings together case studies, expert perspectives, and personal journeys that highlight the depth and complexity of the sector.
We explore how producers are organising for better prices, how baristas and roasters are redefining perception, and how sustainability is no longer optional—it’s operational.
Whether you’re a buyer seeking traceable supply chains, a producer navigating shifting markets, or simply someone invested in coffee’s future, this guide offers grounded insights into an ever evolving coffee origin.
These are not abstract stories—they’re the lived experiences of farmers, entrepreneurs, and coffee professionals working across Peru to build a more resilient and connected coffee landscape.
Chapter 1. Traceability & Innovation
Sustainability is no longer a side note—it’s the foundation for coffee’s future. This section opens with a bold call to action from
Cafédirect, a household name in the UK and significant specialty coffee buyer reshaping sourcing models around equity, climate action, and farmer inclusion.
From there, we explore how sustainability plays out in practice: through global traceability frameworks, local adaptations to EUDR, post-harvest innovation, and climate-resilient species like Robusta.
Together, these stories reflect the layered work—visionary, technical, and human—needed to ensure Peru’s coffee can thrive amid shifting expectations and environmental realities.
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Manifesto for the future of coffee: An interview with Nick Martell- Bundock, Head of Purpose at Cafédirect
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Navigating EUDR - A case study on Laguna Los Condores’s compliance journey
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Beyond fermentation Unlocking coffee and cacao’s potential with Emer Tauma
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The rise of Robusta - Lukas Harbig, CEO of Cumpa on climate-ready coffee in the region of San Martín
From carbon-conscious roasters to climate-resilient varietials and cooperative-led traceability solutions, the first chapter shows that innovation in Peru is both urgent and alive. But while technical progress sets the foundation, recognition also grows from place—from the regions stepping into the spotlight with bold new coffees and untold stories. In the next section, we travel to Huánuco and Huancavelica, where competitions, festivals, and local pride are redefining Peru’s coffee geography.
Chapter 2. Emerging Coffee Regions
As global sourcing models evolve and compliance frameworks take hold, Peru’s coffee producers are rising to meet the moment—with ingenuity, science, and persistence. But sustainability doesn’t only unfold at the technical level. It’s also visible in the new names and regions gaining traction across the country. Here we turn to Peru’s emerging coffee regions, where recognition, competitions, and identity-building are putting overlooked landscapes on the specialty map.
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Huancavelica’s coffee renaissance: How a remote region is entering the specialty market
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Huánuco’s coffee competition: An interview with José Manuel Zúñiga Martínez
From remote Andean valleys to bustling cupping tables, Peru’s emerging coffee regions are beginning to find their voice. But regional recognition is only part of the story. Across the country, producers are no longer waiting to be discovered—they’re organising, innovating, and reclaiming agency over their markets. The next chapter focuses on this shift from visibility to ownership, where collaboration, diversification, and strategy are redefining what it means to grow and sell coffee in Peru.
Chapter 3. Produce Led Growth
While competitions and events bring attention to emerging regions, many producers are not waiting for recognition—they are building their own futures.
In this section, we focus on the individuals and associations taking control of the value chain. From launching community-based supply chains to experimenting with income diversification, these stories showcase the strategic decisions producers are making to sustain themselves and thrive.
We also zoom out to look at the broader dynamics shaping trade, from sourcing power imbalances to volatile pricing structures, and how they affect the long- term viability of specialty coffee production in Peru. Together, these pieces reflect a shift: toward producer agency, resilience, and market redefinition.
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The reality of coffee sourcing Amanda Eastwood Chavez on what it takes to build sustainable market access
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Price, power and Peruvian coffee Understanding the trade equation
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Proyecto Otuzco - From coffee bike to producer organisation with Carlos Solis Zapatel
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Organising for better prices AYNI on reciprocity, ancestral knowledge, and long-term collaboration
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The case for honey production Roiber Becerra on how honey is helping to fund coffee dreams
Producer-led growth is reshaping Peru’s coffee value chain from the inside out. Yet even in a landscape of long-term partnerships and collective agency, one moment can still change everything: competition. In the next chapter, we explore how events like the Cup of Excellence and regional contests are transforming lives—offering visibility, validation, and a platform for Peru’s most ambitious coffee producers to shine.
Chapter 4: Coffee Competitions & Recognition
While many producers are building long-term, community-first models, another form of recognition continues to offer life-changing visibility: competition success. In the next section, we spotlight the Cup of Excellence and regional contests—not just for their awards, but for how they shape careers, raise quality standards, and inspire a new generation of Peruvian coffee leaders.
In the next section, we spotlight the Cup of Excellence and regional contests, not just for their awards but for how they shape careers, raise quality standards, and inspire a new generation of Peruvian coffee leaders.
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Entering the Cup of Excellence: Marcos Herrera’s debut in the CoE and his desire to put Lonya Grande on the map
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Finca Artemira’s CoE journey: Ebert Huaman on the lessons of 2023 and how the team is preparing for a stronger return in 2025
From first-time entrants to returning champions, Peru’s rising stars are proving that competition isn’t just about scores—it’s about storytelling, investment, and leadership. But once the awards are handed out, the work continues. In our final chapter, we turn to the voices that carry Peruvian coffee into the world: baristas, roasters, educators, and tastemakers who are shaping not just flavour, but perception.
Chapter 5: Coffee Culture & Industry Voices
While producers grow and process exceptional coffee, it’s often the hands of baristas, roasters, and quality professionals that introduce it to the world. These industry voices translate flavour into experience, context into story, and craft into culture. They act as ambassadors, educators, and innovators—bridging the gap between origin and consumer. In this final section, we highlight individuals who are reshaping the way Peruvian coffee is understood, both within the country and on the global stage. Their work reflects a deep respect for origin, a drive to elevate standards, and a belief in the potential of Peruvian coffee to stand among the world’s best.
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Voices of Peruvian coffee: Edgar Fernandez on elevating Peruvian coffee through precision and trust
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Barista on a mission: Jeraldine Torres Vela on her journey from workshops to taking the world stage
Looking ahead to the 25/26 harvest
From sustainability to market access, competition to cultural influence, the Harvest Guide 24/25 has explored the many forces shaping Peruvian coffee today. As we look ahead, one thing is clear—the future of Peruvian coffee is being written not just by one player, but by a collective effort of coffee producers, entrepreneurs, industry professionals, and coffee lovers worldwide.
From the slopes of Tayacaja to the cupping tables of Milan,
Peruvian coffee is no longer waiting to be recognised, it’s being actively shaped by those who believe in its future. Across every section of this guide, one thing is clear: the future of Peruvian coffee is being written by the people living it—producer, buyer, roaster, barista, and beyond. It is a story of movement, resilience, and ambition—and we’re only just beginning to tell it.
